A parade of toned models showcasing sparkly $2m undies and fluffy wings to a live Swifty soundtrack. It can only be the annual Victoria’s Secret Show. But with the brand’s recent controversy, our low body confidence and feminism currently navigating a very tricky path, it’s likely that many will deem this year’s show (Dec 2nd, London) a very unhelpful occurence.
They might be right. But in truth, watching the show makes me feel good about myself.
Lemme explain. Yes, the models are slim and toned and by media standards, beautiful. They have bodies that people who don’t use theirs for a living will never have. But rather than make me feel sad, or encourage me to kickstart a fruitless fitness campaign that’ll be over within a week, watching them laugh and strut and smile on the runway inspires me to be awesome. I know. That’s the cheesiest thing I’ve ever heard, too. But they revel in the cheese, they love it long time. And during that show, so do I. To me, the show feels positive and empowering, not degrading or upsetting.
Of course, it’s about the underwear and how it looks on their bodies. There are so many attitudes under the body image umbrella that we need to change. But the show is also about being confident and ultimately, women having a good time together. In interviews, many of the models cite the show as the most brilliant thing they get to do all year, mostly because they’re reunited with one another.
As soon as the show airs, it’s inevitable that vitriolic reviews will pop up everywhere, targeting the model’s bodies in skinny-shame ways, because they’re frustrated with society and the media and branding. This is a given. But, me? When it’s on, I’ll be jamming to TS and Ed Sheeran in my PJs (tickets are like £10k), feeling ‘femspired’ and awesome. Cheese a-plenty.